About Us
Yoté (Yo-Teh) Jewelry is Tangible Folklore. It is jewelry rooted in history, folklore, symbolism, and personal storytelling. Each design carries deep intention and meaning and is created to honor your own unique story.
Yoté began as an artist’s reclamation. Its founder, Leah Prada Harrison, started this brand as a way to honor her own complex story and identity. As a mixed-heritage New Mexican and member of the Genízaro Nation, she reimagined the colonial-era term Coyoté into something personal, powerful, and proudly self-defined. She took an historical term that was once used in an unfavorable fashion and reclaimed it to honor the complex history and stories of her homeland.
What started as a personal reflection of identity and regional history has grown into something larger: a home for those who defy definitions. At the core of this reclamation is a universal theme – the collective desire to live and let live and never feel the need to apologize for being your true, authentic self. Yoté isn’t about belonging to outdated, standardized systems. It is about claiming your space in the world and creating new stories and definitions. It is about leading with strength and integrity and holding space for nuance as we honor every person's unique experience and personal folklore.
Adornment is so much more than objects. It is how we honor personal identity, cultural values, and the complex stories and meanings woven into each creation. It is a silent language that empowers us to show up to life every day. It lifts us up in times of struggle, adds a layer of armor when we need a little more edge, and demonstrates our inner radiance within the physical world.
Welcome to your own Tangible Folklore.
