About Us
Yoté Jewelry: Tangible Folklore for the Modern Myth-Maker
Yoté (Yo-Teh) is for those who collect meaning. Who wear stories. Who see jewelry not just as adornment, but as a reflection of who they are—and who they are becoming.
Rooted in the raw, rugged beauty of Northern New Mexico, Yoté exists to connect you to something deeper—your inner mythology, your resilience, your grace. Each piece is crafted with integrity, intention, and raw creativity. Designed to feel like a personal relic, every item carries layers of folklore, symbolism, and soul.
Yoté began as an artist’s reclamation. Leah Prada Harrison, a mixed-heritage New Mexican and member of the Genízaro Nation, reimagined the colonial-era term Coyoté into something personal, powerful, and proudly self-defined. What started as a reflection of identity has grown into something broader: a home for those who live between definitions. For those shaped by layered histories, hybrid influences, and the beauty of contradiction.
Yoté Jewelry is Tangible Folklore—myth and meaning you can hold. Anchored in craft and made with reverence, each small-batch collection is hand-fabricated in New Mexico and inspired by folklore, history, and symbolism.
What you choose to wear can remind you of who you are, what you’ve overcome, or what you’re calling in. Yoté is made for that kind of remembering.
Welcome to your story in metal.
