About

 

Yoté (Yo-Teh) – Tangible Folklore, Jewelry with Depth and Intention

Rooted in the rugged beauty of Northern New Mexico, Yoté is adornment for the bold, intelligent, and confident. Designed with intention, creativity, and integrity, each piece is crafted with the utmost attention to quality and detail. The brand blends classic motifs and Southwestern aesthetics with indigenous and cultural influences from around the world, brought to life with a modern voice. More than jewelry, Yoté is Tangible Folklore—wearable stories infused with symbolism, history, and meaning.

The name Yoté is derived from Coyoté, a term once used by the Spanish to describe individuals of Mestizajé (Hispanic/Indigenous mixed) descent. While it once carried a stigma, today it speaks to the resilience and complexity of mixed heritage. Leah Prada Harrison, a member of the Genízaro Nation and a native New Mexican of mixed ethnicity, coined the word Yoté as a personal and powerful reinterpretation—one that reflects the fusion of influences in both her identity and her designs. She believes jewelry tells a story, drawing inspiration from folklore and symbolism across cultures. Each collection is deeply researched, imbued with meaning, and crafted to carry its own narrative. Though globally inspired, the heart and soul of Yoté remain undeniably New Mexican.

A woman-owned, grassroots business, Yoté was built from the ground up. It began in a small studio that Leah and her mother remodeled inside their family barn—on the same land once part of the historic Prada land grant. Today, Yoté thrives in an upgraded studio southeast of Santa Fe, a testament to dedication, heritage, and hard work. Every piece carries that spirit, bridging history, craftsmanship, and identity into something truly distinct.

 

Photo: Portrait of Leah Prada Harrison painted by Eric Romero