Tangible Folklore: How Yoté Transforms Heritage into Wearable Stories

Jewelry is more than just adornment—it’s a language of symbolism, history, and personal expression. At Yoté, each piece is designed to tell a story, blending classic motifs, Southwestern aesthetics, and cultural influences from around the world. But beyond the artistry, Yoté is a tribute to resilience, identity, and the deep-rooted traditions of Northern New Mexico.

The Meaning Behind Yoté  
The name "Yoté" comes from "Coyoté," a term once used by the Spanish to describe those of Mestizajé (Hispanic/Indigenous mixed) descent. While it once carried a negative connotation, Leah Prada Harrison, founder of Yoté and a proud member of the Genízaro Nation, reclaimed it as a symbol of strength, complexity, and cultural fusion. This spirit of reinvention and empowerment is infused into every design, making each Yoté piece more than just jewelry—it’s a narrative of resilience.  

Jewelry with Depth and Intention
Yoté’s creations aren’t just inspired by history; they carry it. Each collection undergoes deep research to honor the traditions and symbols it represents. From indigenous motifs to global folklore, every detail is intentional—every design has a voice. Whether it’s a necklace reflecting the bold landscapes of New Mexico or earrings symbolizing ancient stories, Yoté bridges the past and present in a way that feels both timeless and contemporary.  

Rooted in Craftsmanship and Heritage
Yoté’s journey began in a small studio inside a remodeled family barn, built on the same land once part of the historic Prada land grant. It has since grown into an upgraded studio near Santa Fe, yet its foundation remains unchanged—built on dedication, heritage, and artistry. Every handcrafted piece embodies this essence, ensuring that when you wear Yoté, you wear something truly distinct.  

From its origins to its artistry, Yoté is more than a jewelry brand—it’s a movement, a celebration of identity, and a testament to the stories we carry with us.